The Amy Evans Unbrandable Substack

The Amy Evans Unbrandable Substack

On Men

And why they are like that.

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Amy Evans
Jan 29, 2026
∙ Paid

Contrary to popular belief, I think being a man is ultimately a good thing. It is a noble goal to have. Not as noble, I’d say, as being a good man, but noble nonetheless. “Be a man!” can, at its root, be a positive exhortation.

But the problem, as always, is in the details.

My running theory is that there are two kinds of men in the world:

  1. The kind of man…

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